Dreama Orphan Care Center launched its innovative campaign titled: “My Step Starts Now: Trust Builds, Empowerment Inspires”, as part of its ongoing mission to strengthen the confidence of orphaned children and integrate them positively into society. The campaign aimed to promote a constructive and empowering image of orphans as active, capable members of the community by showcasing their talents and achievements. It also called on the wider community to engage in supporting orphans both professionally and emotionally through creative and practical forms of empowerment.

At the heart of the campaign were real success stories from Dreama youth, illustrating that true empowerment begins internally, with self-belief and is strengthened by holistic community support. Through this initiative, Dreama sought to spotlight inspiring role models from among its children, reinforce their self-confidence, and encourage the public to take part in the empowerment journey through mentorship, support, and innovation.

The campaign activities included a series of short videos and interactive content highlighting the journeys of orphaned youth who overcame challenges and achieved notable success across different fields embodying the essence of the campaign’s message: “My Step Starts Now.” These stories were shared widely on social media to amplify awareness. Additionally, an awareness booth was hosted at Place Vendôme, featuring an interactive corner where visitors shared heartfelt, inspiring messages for Dreama’s children. A dedicated children’s area was also set up where young participants expressed their love through touching, childlike letters and artwork.

On this occasion, Ms. Munira Al-Boloshi, Director of the Communication and Media Office at Dreama, expressed her pride in the launch of the campaign, emphasizing the importance of community presence and direct engagement with the public. She stated:

“We were pleased to be at Place Vendôme as part of the ‘My Step’ campaign—one of Dreama’s initiatives focused on empowering orphans and promoting their inclusion through inspiring stories and interactive experiences. This campaign was held under the sponsorship of FMM, and we thank them for supporting this meaningful humanitarian initiative. We believe that every step we take with our orphaned children opens doors to a brighter future. Our booth witnessed significant engagement from the public, where we shared powerful real-life stories that reflected strength, patience, and resilience—stories that deserve to be told to a wider audience.”

From the partner’s side, Mr. Patrick Ishac, Senior Human Resources Manager at FMM, praised the ongoing collaboration with Dreama and reaffirmed the company’s belief in social responsibility as a tool for genuine impact. He stated:

“At FMM, we are proud to have been working with Dreama since 2023. Our goal is to support programs that create lasting positive impact beyond just business success. The 'My Step' campaign was a remarkable example of collaboration that fosters human potential, dignity, and respect. It motivated individuals from vulnerable groups to participate in building their communities with confidence. Empowerment, to us, goes beyond assistance—it means inspiring a deep sense of support and contributing to the long-term self-confidence of every child. We look forward to continuing this journey alongside Dreama to help shape a brighter, more inclusive future.”

The “My Step” campaign stood as an open invitation to the entire community to contribute to real, meaningful impact. Every step taken toward empowering orphaned children makes a difference. Every act of support helps build a more just and inclusive future.